April 10, 2007Print this page
In the first quarter of 2007, GM Europe sales reached an all-time record of 553,621 units, an increase of 30,354 compared to Q1 2006. The company market share established a 10-year record, reaching 9.8 percent, up 0.4 point from Q1 2006.
“These strong results show our multi-brand strategy is beginning to make an impact, as is an aggressive strategy for growth in Eastern and Central Europe. Importantly, we are achieving our sales momentum while improving the profitability of our sales, raising contribution margins and generating higher residual values for our customers”, said Jonathan Browning, GM Europe Vice President for Sales, Marketing and Aftersales.
Opel/Vauxhall sold 428,787 vehicles in the first quarter of 2007, the best sales volume since 2001. Market share was stable at 7.6 percent. Sales were strong in Russia and the U.K.
Chevrolet maintained its sales momentum in Europe, reaching an all-time record in the first quarter, beating last year’s first quarter record by 25,076 units, and bringing total sales for the quarter up to 100,526 units. Market share also grew 0.4 point, to 1.8 percent, another all-time record for the brand.
On the premium brand side, Saab sold 22,169 units in Europe, with a market share of 0.4 percent, while Cadillac, Hummer and Corvette sold 1,699 units, 7 percent more than in Q1 2006.
GM brands in Russia continued their fast growth rate with sales increasing 128 percent, up to 46,546 units, in the first quarter of 2007, significantly outpacing the 26 percent market growth. Market share grew 4.3 points to 9.5 percent.
Opel and Chevrolet both performed well in Russia and in the Central and Eastern European markets. Opel sales in Russia were up to 9,380 units, 6,643 more compared to Q1 2006, with market share growing from 0.7 to 1.9 percent. Chevrolet Q1 sales in Russia more than doubled compared to Q1 2006. The brand’s share in Russia grew from 4.5 percent to 7.5 percent, with sales of 36,735 vehicles.
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“These strong results show our multi-brand strategy is beginning to make an impact, as is an aggressive strategy for growth in Eastern and Central Europe. Importantly, we are achieving our sales momentum while improving the profitability of our sales, raising contribution margins and generating higher residual values for our customers”, said Jonathan Browning, GM Europe Vice President for Sales, Marketing and Aftersales.
Opel/Vauxhall sold 428,787 vehicles in the first quarter of 2007, the best sales volume since 2001. Market share was stable at 7.6 percent. Sales were strong in Russia and the U.K.
Chevrolet maintained its sales momentum in Europe, reaching an all-time record in the first quarter, beating last year’s first quarter record by 25,076 units, and bringing total sales for the quarter up to 100,526 units. Market share also grew 0.4 point, to 1.8 percent, another all-time record for the brand.
On the premium brand side, Saab sold 22,169 units in Europe, with a market share of 0.4 percent, while Cadillac, Hummer and Corvette sold 1,699 units, 7 percent more than in Q1 2006.
GM brands in Russia continued their fast growth rate with sales increasing 128 percent, up to 46,546 units, in the first quarter of 2007, significantly outpacing the 26 percent market growth. Market share grew 4.3 points to 9.5 percent.
Opel and Chevrolet both performed well in Russia and in the Central and Eastern European markets. Opel sales in Russia were up to 9,380 units, 6,643 more compared to Q1 2006, with market share growing from 0.7 to 1.9 percent. Chevrolet Q1 sales in Russia more than doubled compared to Q1 2006. The brand’s share in Russia grew from 4.5 percent to 7.5 percent, with sales of 36,735 vehicles.
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