April 5, 2007Print this page
Chevrolet revealed three Chevrolet Matiz/Spark sized global concepts at the New York Auto Show. All three models are designed to appeal to young car buyers in urban markets. The highly creative Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

All three concepts were designed at GM’s Design Studio in Incheon, South Korea. One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development, proven by two successful Matiz/Spark generations.
Built on GM’s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM’s Asia Pacific region. The Chevrolet Beat concept, a running prototype of a sporty mini, was built in India; while the Chevrolet Groove and Trax urban crossover concepts were built at the GM Tech Center in Warren, Michigan (USA). The concepts offer three different fuel-efficient engines, including a diesel.
“The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM’s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM Global Design.
Here’s a look at Chevrolet’s three minicar concepts:
Chevrolet Beat: Designed to evoke the mood of a speedy mini, the Beat is a front-wheel-drive, three-door hatchback concept built to be personalized, and powered by a 1.2-liter turbocharged gasoline engine mated to an automatic transmission.
Chevrolet Groove: It is too tough-looking to be “cute,” the Groove concept is a retro-inspired vehicle with bodacious fender flares and an upright windshield. It looks much longer than it is, thanks to its short hood and long cabin. The front-drive Groove is powered by a small, efficient 1-liter diesel engine.
Chevrolet Trax: An urban crossover concept that’s equally at home on the trails or in traffic, it showcases an affordable all-wheel-drive system and looks the part of a rugged SUV many times its size, thanks to a voluminous one-piece bumper and fender system in the front and back, a rear-mounted spare tire and a roof rack. Trax is powered by a 1-liter gasoline engine.
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All three concepts were designed at GM’s Design Studio in Incheon, South Korea. One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development, proven by two successful Matiz/Spark generations.
Built on GM’s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM’s Asia Pacific region. The Chevrolet Beat concept, a running prototype of a sporty mini, was built in India; while the Chevrolet Groove and Trax urban crossover concepts were built at the GM Tech Center in Warren, Michigan (USA). The concepts offer three different fuel-efficient engines, including a diesel.
“The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM’s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM Global Design.
Here’s a look at Chevrolet’s three minicar concepts:
Chevrolet Beat: Designed to evoke the mood of a speedy mini, the Beat is a front-wheel-drive, three-door hatchback concept built to be personalized, and powered by a 1.2-liter turbocharged gasoline engine mated to an automatic transmission.
Chevrolet Groove: It is too tough-looking to be “cute,” the Groove concept is a retro-inspired vehicle with bodacious fender flares and an upright windshield. It looks much longer than it is, thanks to its short hood and long cabin. The front-drive Groove is powered by a small, efficient 1-liter diesel engine.
Chevrolet Trax: An urban crossover concept that’s equally at home on the trails or in traffic, it showcases an affordable all-wheel-drive system and looks the part of a rugged SUV many times its size, thanks to a voluminous one-piece bumper and fender system in the front and back, a rear-mounted spare tire and a roof rack. Trax is powered by a 1-liter gasoline engine.

Wow, great SUV !b