News from GM Europe

Opel/Vauxhall and the Spanish fashion brand Mango have signed an agreement to launch a joint advertising campaign across Europe from this spring. The cooperation between the two firms promotes the Tigra TwinTop and the current Mango collection.
“Every street is a catwalk, and that goes for people and their clothes as well as for cars,” says Olivier Danan, Director Marketing Communication for Opel, explaining the concept behind the cooperation. “Today more than ever before, cars are also considered chic accessories that have to fit an overall stylish look.”

“Our target groups are the same as Mango’s, so it made good sense to jointly promote our products’ attractiveness,” said Olivier Danan. The campaign includes different actions in each market, like contests, catwalk during a motor show with special ladies day, special day shopping in Paris or a sweepstake to win a shopping voucher. For the advertising initiative, Opel/Vauxhall will use models dressed in Mango fashions to promote the Tigra TwinTop both on the Internet, in newspapers and magazines. Other country-specific opportunities in Europe are also being explored.

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