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GM wins first place in L.A. Design Challenge
 
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GM Advanced Design has won the Los Angeles Auto Show’s Design Challenge for the second year in a row. This year’s winning entry is a two-dimensional rendering of a 2015 concept that addresses environmental sustainability. Called the HUMMER O2, this design proves that daily use of a vehicle could result in a net gain for the environment.


The 2006 Design Challenge theme is Environmental Sustainability. Contest guidelines also required that vehicle entries be 100-percent recyclable and have a maximum lifespan of just 60 months. GM’s entry is presented as a series of two-dimensional images, not as a 3D model.

Designers at GM’s West Coast Advanced Design Studio in Southern California tackled the far-reaching challenge – to develop a concept that resulted in a net gain for the environment.

“The HUMMER O2 epitomizes the ethos of the true Southern California outdoors enthusiast with rugged capability, a ‘tread lightly’ contact system and construction methods promoting safety, accessibility and reusability,” said Frank Saucedo, Director, GM Advanced Design in California. “Most vehicles in L.A. spend 95 percent of their time outdoors subjected to sunlight, so why couldn’t a vehicle give back?”

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