October 17, 2008Print this page
· Sat Nav first choice for female drivers
· Music essential to happy driving
· Green credentials not high on current consideration lists
A recent survey conducted amongst female drivers on behalf of GM Fleet showed an overwhelming majority of women would put an in-built satellite navigation device at the top of their wish list when it comes to selecting options for their next car.
The survey asked 1,000 female drivers a number of questions about their choices when specifying vehicles, including their must-have options.
When asked what features they would most like to see on their next vehicle, the top choice for women was a satellite navigation system with 30 per cent of the votes, second was an upgrade to their current music system, with either an iPod or MP3 dock (17 per cent) and the third preference was climate control (15 per cent).
Other high scoring options were sun roofs, parking sensors and infotainment systems, while surprisingly less than 10 per cent listed environmental credentials or lower fuel consumption as a consideration in the purchase process.
Further investigation of the favourite specifications in the vehicles currently owned by respondents, showed that climate control again featured strongly with 26 per cent of the votes, but far and away the one thing that lady drivers can’t do without – with 46 per cent of votes - are their stereos.
gmeurope
· Music essential to happy driving
· Green credentials not high on current consideration lists
A recent survey conducted amongst female drivers on behalf of GM Fleet showed an overwhelming majority of women would put an in-built satellite navigation device at the top of their wish list when it comes to selecting options for their next car.
The survey asked 1,000 female drivers a number of questions about their choices when specifying vehicles, including their must-have options.
When asked what features they would most like to see on their next vehicle, the top choice for women was a satellite navigation system with 30 per cent of the votes, second was an upgrade to their current music system, with either an iPod or MP3 dock (17 per cent) and the third preference was climate control (15 per cent).
Other high scoring options were sun roofs, parking sensors and infotainment systems, while surprisingly less than 10 per cent listed environmental credentials or lower fuel consumption as a consideration in the purchase process.
Further investigation of the favourite specifications in the vehicles currently owned by respondents, showed that climate control again featured strongly with 26 per cent of the votes, but far and away the one thing that lady drivers can’t do without – with 46 per cent of votes - are their stereos.
gmeurope
That's a terrific beast. Any plans of launching such high end vehicles in the Indian market?