9.8.2001
Adam Opel AG's www.opel.de Rated Best Web Site

Adam Opel AG has the best web site amongst all car manufacturers represented on the German market. This was concluded in a study published by the German management consultancy, Incovis AG, in their "eCar-Reports" newsletter. Out of 100 criteria points, Opel reached 71.4 points. The average rate of all 38 sites was 53.16 per cent.

Opel's web site not only became the number one site, but was also rated the best site for content and sales procedures. Further important criteria were usability, customer relationship and connectivity.