3.12.2001
The Bologna Motors Show opens its doors on December 7
The Salone internazionale dell'auto e della moto opens its doors to the public in Bologna, Italy, on December 7. Over 1'400'000 visitors are expected. The Bologna motor show has the particularity of attracting primarily young visitors.
| Event | Salone internationale dell'auto e della moto |
| Press and Trade Days: | Dec. 5/6, 2001 |
| Public Days: | Dec. 7-16, 2001 |
| Visitors expected: | 1'400'000 |
| Brands represented: | Opel, Chevrolet |
| Surface: | 1'800 m2 (1'500 m2 Opel, 300 m2 Chevrolet) |
| Number of vehicles: | 29 passenger cars (25 Opel, 4 Chevrolet) |
| Highlights: | Signum, Astra Cabrio Italian Premiere, Trail Blazer, Agila N-Joy (world premiere) |
| Note: The Bologna Motor Show has the particularity of being visited by a young population (90% of the visitors are under 35 years old), which gives a special atmosphere to the exhibition. Together with Paris and Tokyo, this is one of the most visited Motor Shows. This year, Opel stand communication will be focused on "Emotion and Entertainment" by featuring interactive displays as well as advanced technology. | |
| Next Show: | Brussels |
| Press Day: | January 15, 2002 |
| Professional Day: | January 16, 2002 |
| Public Days: | January 17-27, 2002 |