6.11.2002
GM opens Central and East-European Regional Office in Hungary

GME announced the opening of its Central and East-European Regional Office in Hungary earlier this week.

Chris Lacey, Executive Director of General Motors Europe responsible for North, Central and Eastern Europe, officially announced the opening of a regional office in Budapest. Lacey spoke at a media event attended by the Hungarian Minister of Economy and Transportation, Mr. István Csillag.

The new Regional Office will either manage GM business in 15 countries directly or provide a coordination role. Chris Lacey said, "The establishment of the Central and Eastern European Regional Office allows us to leverage synergies and improve efficiencies within the region. One of our key goals is to further improve on vehicle and parts distribution systems which will provide definite advantages to our customers and dealers alike by better availability and faster delivery."

During the corporate media event, Lacey also announced the formation of GM Daewoo Central and Eastern Europe responsible for import and sales of all Daewoo vehicles built by GM Daewoo.
GM Daewoo Central and Eastern Europe will begin commercial activities initially in Hungary followed by other countries in the region early next year. Lacey emphasized, "It is our top priority to ensure that current customers are looked after and informed of all changes related to the transition to a new GM Daewoo company. We intend to grow the business in Central and Eastern Europe where the brand has been successful in the past several years."

Lacey added, "The fact that Hungary now becomes the Central and East European regional headquarter for both GM and GM Daewoo underlines the trust and confidence GM has in Hungary as a business location."