2.6.2003
Three GME brands at one location, Daewoo gets new showroom

Bowers Group has become the first auto retailer in Europe to hold three major GM franchises at a single location. The opening of Bowers Daewoo represents the first time that - Vauxhall/Opel, Saab and GM Daewoo – are together at a single location.

Bolton-based Bowers Group has become the first motor retailer in Europe to hold three major GM franchises at a single location. Already well known in the area for Kirkby Central Vauxhall and Saab, the opening of the new Bowers Daewoo showroom completes the line-up.

Jonathan Browning, GME, VP, Sales, Marketing and Aftersales, officially opened the new showroom last week.

£200,000 investment in Daewoo by Bowers Group
The new Daewoo five-car showroom in Bolton is the result of a £200,000 investment in the brand and includes the expansion of existing servicing and parts operations. Already employing 130 local staff, the Manchester Road site has seen the creation of a number of new positions in sales and aftersales.

Andy Carroll, Managing Director GM Daewoo UK Ltd, said, "I'm extremely pleased to welcome Bowers of Bolton into the Daewoo family. This is more than just a new showroom for new Daewoo models such as Kalos and Matiz 1.0 liter, it represents a significant investment in the brand and an excellent example of how the strengths of three great names can work so well together on one site."