1.3.2004
GM Daewoo enters Polish market with Chevrolet

In May, the Polish market will see the introduction of a new range of Chevrolet cars.

The latest Chevrolet model, the five-door Lacetti hatchback (C segment), will be offered alongside other models already available in several Central and Eastern European markets: the Aveo hatchback and sedan (B segment), Lacetti sedan (C segment), Evanda (D segment) and Rezzo (compact van). In the fall of this year the range will be extended by the Lacetti station wagon.

" Poland is a market with great potential for our products," says Erhard L. (Hardy) Spranger, Executive in Charge of GM Daewoo Europe. "Our Chevrolet line-up offers customers a "smart buy". Pragmatic purchase considerations like price, reliability and service go hand in hand with emotional factors like exciting design and the positive image of the brand."

In Poland, the quality of the Chevrolet range is underlined by a 3-year mechanical guarantee and three years of Road Side Assistance support. The new models will be available through a newly created sales network, mostly based on the existing Opel dealers. Initially, it will include at least 25 dealer outlets and will be expanded as the brand grows on the Polish market. Chevrolet sales are expected to account for 2 to 3 percent of the Polish passenger car market by the end of 2004.