12.7.2004
Saab and Salomon - Premium partners

Saab and the leading sports equipment supplier, Salomon, are expanding and extending their global partnership in adventure and action sports.

The current agreement, which provides substantial international championship and team sponsorship in the fast-growing sports of X-Adventure, crossmax skiing, in-line skating and outdoor freeriding, will be expanded and extended until 2006.

In addition to the sponsorship, the Saab/Salomon partnership involves cross-promotional programs at leading sports resorts and brand experience centers. These include events, presentations and displays, with on-site opportunities for customers to evaluate the products of both companies.

Reflecting the individualistic appeal of its brand, Saab is developing the partnership to provide a more focused, experience-orientated communication platform as an alternative to conventional, mass-marketing programs. The association with Saab allows Salomon, a market leader in specialist sports equipment and clothing, to extend the reach of its brand and further promote the development of action sports.