27.7.2004
Opening of first Cadillac Experience Centers in Germany

The first Cadillac Experience Centers in Germany were opened today in the cities of Stuttgart and Düsseldorf. Bob Lutz, Chairman General Motors North America and Vice President Product Development, attended the event.

The two German CECs herald the start of the development of a European network for Cadillac which in due course is to comprise a total of 25 CECs conveniently situated in Europe's key metropolitan areas.

The Cadillac Experience Centers offer a unique opportunity for presenting the full range of models at their best. This makes them the perfect backdrop for an introduction, not just to the many aspects of the actual cars, but also to the captivating world in which Cadillac operates.

The Dutch-based Kroymans Corporation, since October 1, 2003 in charge of the European imports and sales for Cadillac, Chevrolet and Corvette, intends to make a € 150m investment in the brand over the coming years.