31.8.2005
The BLS: Cadillac continues global growth

Cadillac’s global product offensive is in high gear. Following the launch of the CTS in 2003, the XLR and the SRX in 2004, the STS in 2005, and the recently announced addition of the STS-V and XLR-V, the brand will debut the production Cadillac BLS at the Frankfurt Motor Show. This new premium mid-size sedan adds another important element to Cadillac’s growing international presence.

The front-wheel drive BLS offers expressive design, outstanding ride and acoustic comfort. It also marks a new era in the brand’s history, with its first turbodiesel variant and is fitted with a maintenance-free diesel particulate filter.

“The BLS was developed for luxury customers, with particular attention to the demands of the European and other international markets,” said Jim Taylor, Cadillac general manager. “BLS is an important addition to our Cadillac portfolio. It provides a critical entry with which to grow our business in key international markets.”

The European start of sales is planned for spring 2006.