28.11.2005
Cadillac and Corvette showroom awarded

The Cadillac and Corvette showroom has won the 2005 POPAI (Point Of Purchase Advertising International) Golden Peacock Award in the category of "In-store marketing concept/Visual merchandising" in the Benelux region.

According to the jury, the Cadillac and Corvette corporate identity concept offers an effective and innovative permanent in-store solution. The jury said the method of interaction with the customer and the technical concept of the new showrooms was unique.

A remarkable and distinctive feature of the Cadillac and Corvette experience centers is the multimedia concept. Customers are informed interactively about Cadillac's heritage and technical innovation.

The new showroom concept is derived from the global Cadillac and Corvette corporate identity concept.

European imports and sales for Cadillac and Corvette have been handled by the Dutch-based Kroymans Corporation since October 1, 2003. To date, 14 Cadillac and Corvette experience centers have been set up in major European cities.