5.1.2006
Chevrolet reclaims industry sales leadership in the U.S. for first time since 1986

In 2005, Chevrolet, led by strong full-size pickup and launch vehicle sales, was the best-selling vehicle brand in the United States for the first time since 1986.

"We're thrilled that consumers voted with their pocketbook and made Chevrolet the number one U.S. brand in 2005," said Mark LaNeve, Vice President, GM North America Vehicle Sales, Service and Marketing. "But we're not going to spend time celebrating this accomplishment. We're headed right back to the important business of introducing 19 new vehicles this year and providing buyers with an industry-leading sales and service experience."

Chevrolet's results were paced by full-size pickup sales and the introduction of the new Impala, Equinox, HHR and Cobalt. Over the last five years, driven by consumer response to its revamped product lineup, Chevrolet closed an 850,000-unit sales gap with the competition, a notable accomplishment given the increasingly competitive nature of the U.S. auto industry. Chevrolet's continuing strong truck sales and the introduction of important entry-level vehicles were key to this achievement. Chevrolet's new entry-level vehicles, the Equinox, HHR, Cobalt and Aveo, increased sales by more than 100,000 units in 2005.