31.5.2006
Chevrolet ranks top with Italian Dealers

Chevrolet scored second best in the 2006 Dealer Satisfaction Survey, recently conducted in Italy. Furthermore, Chevrolet is in first place in the category "Best in Communication" and received an award for this at the Annual Dealer Conference last week . The result presents a radical turnaround for the brand from 16th position a year ago to second overall this year.

"We firmly believe that we have the right formula to accelerate the expansion of Chevrolet in Italy. In 2006, we identified three key initiatives, which are: effective communication, build a strong relationship with our dealer network and reach the highest possible profitability level. The results of the survey prove that we successfully focus on the right issues, and we will continue to aggressively drive the business forward in the future," says John Passadis, President of Chevrolet Italia.

Overall, Ford ranks first in the 2006 Dealer Satisfaction Survey, followed by Chevrolet and BMW. Toyota is in fourth place.

The survey included 35 different brands, 60 questions were sent to 1,025 dealers, representing 30 percent of the Italian market.