8.12.2006
Saturn to add Astra to its lineup in 2007

GM confirmed today that it will add the new Astra to Saturn’s lineup late in 2007. The three- and five-door models of this compact-class car will be sold in the U.S. and Canada and will be produced at the plant in Antwerp, Belgium.

Carl-Peter Forster, President, GM Europe: "This is another example of how we can strengthen our individual brands through cross-continental cooperation within GM. The Astra has played a key role in Opel/Vauxhall’s brand rejuvenation and will be a strong addition to the revitalized Saturn lineup."

The new Astra models will play a key role in giving Saturn one of the freshest product lineups in the North American automotive industry. In its home market, Saturn focuses on offering innovative products with high technological standards, good value for money and exemplary customer service.

GM Vice Chairman Bob Lutz put the cooperation into a broader context: "Saturn and Opel/Vauxhall are a natural fit. They share similar demographics and brand positioning in their respective markets. Their collaboration means that each brand will have strong, broad product lineups, created as cost-effectively as possible – without having to share everything."